@techreport{ruto2026012persona,
  author = {Ken Ruto},
  title = {Personalized Is the New Glow},
  year = {2026},
  institution = {Flux (FluxImpact)},
  type = {Flux Working Paper No. 21},
  howpublished = {\url{https://fluximpact.org/blog/012-personalized-is-the-new-glow/}}
}