@techreport{ruto2026015diditdo,
  author = {Ken Ruto},
  title = {Did It Do It For You?},
  year = {2026},
  institution = {Flux (FluxImpact)},
  type = {Flux Working Paper No. 17},
  howpublished = {\url{https://fluximpact.org/blog/015-did-it-do-it-for-you/}}
}