@techreport{ruto2026017aistrat,
  author = {Ken Ruto},
  title = {Your AI Strategy Is Digital Transformation With Better Branding},
  year = {2026},
  institution = {Flux (FluxImpact)},
  type = {Flux Working Paper No. 19},
  howpublished = {\url{https://fluximpact.org/blog/017-ai-strategy-digital-transformation-branding/}}
}