@techreport{ruto2026035thelaye,
  author = {Ken Ruto},
  title = {The Layer Nobody Is Paid to Build},
  year = {2026},
  institution = {Flux (FluxImpact)},
  type = {Flux Working Paper No. 36},
  howpublished = {\url{https://fluximpact.org/blog/035-the-layer-nobody-is-paid-to-build/}}
}