@techreport{ruto2026040twojobs,
  author = {Ken Ruto},
  title = {The Word "Personalized" Is Doing Two Different Jobs},
  year = {2026},
  institution = {Flux (FluxImpact)},
  type = {Flux Working Paper No. 41},
  howpublished = {\url{https://fluximpact.org/blog/040-two-jobs-of-personalized/}}
}