@techreport{ruto2026thepersona,
  author = {Ken Ruto},
  title = {The Personal Operating Layer: The Case for an AI That Lives in Your Messages},
  year = {2026},
  institution = {Flux (FluxImpact)},
  type = {Flux Working Paper No. 26},
  howpublished = {\url{https://fluximpact.org/blog/the-personal-operating-layer/}}
}