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KwaGround
Constituency-scale measurement: interviews in, weighted findings out
What it does
KwaGround measures a constituency and reports it. Interviews are collected by telephone against a pre-specified questionnaire, weighted to the ward, and turned into a report, a set of ward pages and a dashboard by the same pipeline every time — so the analysis plan is fixed before the first call rather than chosen after the numbers arrive. Built for a constituency office that needs to know what its own electorate thinks, with the margin of error, the design effect and the coverage stated on every figure instead of a single number presented as certainty.
Sotik Constituency
First engagement
1,000
Interviews per study
Telephone
Collection
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